MaxWiki Business Plan

Executive Summary

• Mission
• Product
• Market
• Business Model
• Management
• Milestones
• Financial Needs?

Product

• Vision
• Need
• Wiki Advantages?
• Product Description?
• Product Advantages?
• Future Direction?

Market

• Overall Market?
• Market Segments?
• Target Market?
• Customer Needs?
• Buying Decisions?

Competition

• Industry overview?
• Nature of competition?
• Primary Competitors?
• Competitive Products
• Opportunities?
• Threats and risks?

Business Model

• Open Source Edition?
• Enterprise Edition?

Management

• Management Team?
• Organization?

Operations

• Facilities?
• Development?
• Customer Support?
• Milestones

Marketing and Sales

• Marketing Strategy?
• Pricing Strategy?
• Sales Tactics?
• Advertising?
• Publicity?
• Trade Shows?

Finances

• Assumptions and Comments?
• Starting Balance Sheet?
• Profit-and-Loss Projection?
• Cash Flow Projection?
• Balance Sheet Projection?
• Ratios and Analyses?